Lean — Your Personalized 60-Day Fat-Loss Plan

A quick story

Let me tell you about Dylan.

When Dylan first came to me he was around 190 pounds, with two kids, a busy job, and not much time left over for himself.

He wasn't trying to get shredded. He just felt slow and sluggish, especially by the afternoon, and he was moving like someone older than he was. His kids were growing up fast and he wanted to be the dad who keeps up with them instead of watching from the couch.

What bothered him most was that he didn't really recognize himself anymore.

I think a lot of us can relate to that. When you're in your 20s you don't think much about what the next twenty years are going to do to you, because you assume you'll always look and feel about the same. Then work, kids and stress take over, your priorities change, and one day you see yourself in a photo and wonder when that happened.

Dylan didn't need more information. He'd heard "eat more protein" a thousand times, like most of us have.

What he needed was a plan built around his actual life: how much to eat, what to eat, what to work on first, and what to do when the scale stopped moving. It had to be something he could keep doing with a full-time job and two kids at home.

That's what we built together. He put in the work and stuck with it, and then he sent me this text:

"I just hit it. I haven't been this weight since I was in my 20s! … It's crazy because I've never lost weight without feeling ravenous all the time. This feels so much more sustainable."

He'd made it to 167 pounds.

Dylan worked with me one-on-one, and that kind of coaching costs hundreds of dollars a month. I can also only take on a few people at a time, so it isn't an option for most of the people who watch my videos.

Lean is my way of giving you the same kind of plan without the coaching price. You answer the same kinds of questions I'd ask a new client, and your plan is built from those answers: your body, how you eat right now, how you've been feeling, your allergies and preferences, and how much you want to lose.

Everyone's results are different, and yours will depend on what you put into it. What I can promise is that you'll know exactly what you're supposed to be doing.

Get My 60-Day Plan · $49

What's inside

What you'll get, in plain English.

The six non-negotiables

The same six rules I give every client, because they do most of the work. Everything else in your plan is built from your answers.

Your starting point and a quick win

What's working against you right now, and one change to make today.

Your numbers, done for you

Calories, protein, carbs and fat, with a recalculator that adjusts as you lose weight.

Exactly what to eat

Weekly shopping amounts, a prioritize-and-avoid list, and meals for each phase.

Built around how you feel

Nutrients, a short supplement list, and sleep, stress and alcohol advice tied to your answers.

A 60-day roadmap

Three phases, what to do if you stall, and a weekly tracker for weight and waist.

You don't need more information. You need fewer decisions.

Lean is short on purpose, so you'll actually read it, know exactly what to do, and start today.

Get My 60-Day Plan · $49

Why me

Why this is $49 when a single advisory call with me is $250.

I'm Tim. I've been coaching people on fat loss since 2009, and I'm in my 40s myself, so I know what it's like to juggle work, family and a body that doesn't bounce back the way it used to.

A one-time advisory call with me is $250, and that's an hour of talking through your situation. Building a full plan like Dylan's on top of that took me hours of work per client. Lean does that same work using the same rules I use, which is why you get a complete 60-day plan for $49 instead of paying for my time.

17 yrscoaching clients since 2009

400K+followers across platforms

70M+views on my content

About the technology: software builds and delivers your plan within minutes, but the framework and the decisions it makes are mine, and I've been refining them with real clients since 2009.

Three steps

How it works

Answer a few questions

You'll tell me about your body, your goal, how you eat right now and how you've been feeling. It takes a few minutes.

Your plan is built

Your answers are used to set your targets, your priorities, your foods and your 60-day roadmap.

Start today

Your plan arrives by email within minutes, and you can read it online or download it as a PDF.

What you get for $49

Your complete personalized 60-day plan
Calories, macros and a built-in recalculator
Your food list, meals and supplements
Online and as a PDF, in your inbox within minutes

Personalized 60-Day Fat-Loss Plan

$49

One payment, with no subscription.

Add The Lean Food Guide +$12 More than 200 foods sorted into prioritize, neutral and avoid, so you always know what to put in the cart. This price is only available with this order. Get My 60-Day Plan · $49

You're covered by a 14-day money-back guarantee if it isn't the right fit (refund terms).

After checkout you'll answer your questions and your plan will be emailed to you. For adults 18 and over.

Questions

A few things people ask.

I already know the basics. Will I learn anything new?

Maybe not new facts. You've probably heard "eat more protein" a thousand times. What you get is the part nobody has given you yet: your numbers, the one change to make first, what to eat for each phase, and what to do when the scale stalls. It's short on purpose, because the plan only works if you actually follow it.

Do I have to count calories or track my food?

You won't have to calculate anything, because your targets are worked out for you. The plan does recommend logging your food in Cronometer (it's free) for a few minutes a day, mainly to make sure you hit your protein and calories. The nutrients mostly take care of themselves if you eat the priority foods.

Is this keto, low-carb or fasting?

No. It isn't low-carb at all. Carbs come mainly from potatoes, sweet potatoes and fruit, and they go up over the 60 days, while fat stays fairly low. What the plan does ask is that you cut out seed oils, processed and packaged food, and most grains and other enriched or fortified foods, and build your meals around red meat, eggs, seafood, potatoes, fruit and cooked vegetables. For some people that's a big change, so it's worth knowing before you buy. It's also not a fit if you're vegetarian or vegan, because the plan is built around animal-based proteins.

Do I need special foods or supplements?

You won't need specialty products, but the plan does favor quality versions of normal foods where you can get them, like grass-fed beef, pasture-raised eggs and wild-caught fish. It also includes a short supplement list based on your answers, often things like magnesium, collagen or vitamin D, with doses and the reason for each. Food comes first, and some of the supplement links are affiliate links.

I'm really busy. Is this realistic for me?

It was built for exactly that situation. Most of the people I've coached are juggling work, family and stress, so your plan starts with the few changes that matter most for you rather than asking you to overhaul your whole life.

What if I have a medical condition or take medication?

The questions flag when recommendations should be adjusted, and in some cases suggest checking with your doctor before making significant changes. This is an educational nutrition plan, not medical care, and it never replaces your doctor.

What if it's not for me?

You're covered by a 14-day money-back guarantee. See the refund terms.

If you're over 40, busy, and don't recognize yourself in photos anymore, this is for you.